Nine, Start &Nbsp; From Laid-Off Workers To Millionaires.

Nearly 40 years of age, penniless, laid-off at home, how he completed from laid-off workers to tens of millions of

In 2003, Guo Xiangsheng was laid off because of the shutdown of the second distilleries in Shishou City. After the laid-off and unemployed labor pains and hesitation, he realized that to get rid of difficulties, we should only rely on ourselves and rely on the policies of the party and the government to seek jobs and start our own businesses.

He borrowed more than 8000 yuan from his relatives and friends, built a simple wine shed on his father's private plot, and started a family style manual brewing workshop.

This is the beginning of Guo Xiangsheng's pioneering work.

Chance encounter

Lao Guo has one of his greatest hobbies: playing chess online, chatting after he fought with chess friends, and hearing about it now.

Capable person's brilliant idea

The so-called able person introduced by the chess player is actually a senior network writer. On the second day, old Guo Zhen found the able person who the chess player said on the Internet. Suddenly he was disappointed. In the online shop, the so-called person can open a network shop called "Ming Ren Wen Wen". The main business is actually writing, even if it is a "writer", what can it do to help?

You can look at the face of chess friend, ask casually, the owner's answer made him feel strong.

"Why don't you open up a reputation for your own liquor? Can you still not see it after we create a brand?" and specially designed a brand planning plan for Lao Guo, and promised to take charge of advertising for the whole country at a low price.

Open the door of wealth

Under the guidance of "capable people", Lao Guo fully promoted the Internet, newspapers and television. In the same year, he applied to the state trademark administration for registering a trademark containing "aromatic", creating "brand of embroidery and jade liquid", accurately locating the market of middle end wine, and selling products directly to the terminal market such as hotels, wine houses, etc.

Business orders such as snowflakes fly, old Guo aimed at the opportunity to buy Shishou City second wineries, third distilleries, merged the establishment of "aromatic" wine company.

In 2010, the famous health wine brand Jin wine group threw olive branches to him, and jointly established the strong liquor industry (Shishou) Co., Ltd., invested 218 million yuan in Jiangbei Industrial Park in Shishou City, and built a pure grain wine production project with an annual output of 15 thousand tons.

Nine, from the laid-off worker to the multimillionaire, Guo Xiangsheng realized the start of the business from the laid-off workers to the multimillionaire.