Fuzhou'S Plastic Slippers Industry Profits From "Cold Winter" And Benefits From Cooperation Between Government And Enterprises

"P" a few days ago, reporters in Fuzhou Xiangsheng < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Industry Co., Ltd. interview with Joseph, a buyer from the United States.

"We have been working with Fuzhou slippers for 8 years."

He said, "stable product quality is the reason why we favor Fuzhou enterprises."

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< p > Fuzhou is the main production area of plastic slippers in China. It is also the region with the highest export volume of plastic slippers in the country. It has long played an important role in the international trade pattern of plastic slippers.

At present, a total of more than 160 enterprises in Fuzhou produce slippers.

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< p > however, in recent years, China's traditional manufacturing industry is generally suffering from the "cold winter" of foreign trade. Fuzhou's < a href= "//www.sjfzxm.com/news/" > slippers Industry > /a > is no exception: gradually losing the comparative advantage of labor force, the appreciation of RMB constantly, the international economic downturn, and the order volume from abroad has been reduced or fluctuated.

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< p > < strong > create export brand name < /strong > < /p >.

< p > Cheung Sheng shoe industry located in Tianfu village, Shing Mun Town, Cangshan District, is known as "the first village of plastic slippers".

From the "first village", we can see the whole plastic slippers industry in Fuzhou.

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< p > relying on the industrial advantages of the former Huaqiao plastic factory, Tianfu village started the plastic slippers industry in the 80s of last century, and almost every household produces plastic slippers.

These family businesses have grown up tenaciously and become a modern enterprise with a large scale.

Facing the "cold winter" of foreign trade, they have launched a new exploration.

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< p > located in the village of Delong a href= "//www.sjfzxm.com/news/index_c.asp" > shoe industry < /a > Co., Ltd. is one of the initiative changes.

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< p > the company has become a leading enterprise in the industry because of its long-term foundry production of our province's traditional brand "white pigeon".

"In the 80s of last century, if anyone could have a pair of white dove slippers, it would be a very satisfying thing."

"Old Fuzhou" Chen Yibo said that the white sole and all kinds of flip flops are the classic styles of white dove brand slippers.

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For more than a decade, pigeon brand slippers have been sold well both at home and abroad and become the export brand of China's plastic slippers. P

However, the Delong shoe industry is not satisfied with this.

While producing white pigeon slippers on the basis of foundry, the company focuses on developing "Sun pigeon" independent brand, and focuses on developing the African market. At present, the market share of Africa is about 60%.

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< p > because of the good brand image in the international market, the export price of the company increased by 10% over the same period last year, 110 million pairs of shoes exported, a total value of 45 million 400 thousand dollars, and the export volume increased by 21% over the same period last year.

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< p > < strong > upgrade product structure < /strong > /p >

< p > in addition to implementing the brand driving strategy, another strategy for Fuzhou's plastic slippers industry is upgrading the product structure.

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< p > the Xiangsheng footwear exhibition hall is full of colorful items.

Add the ingenious idea of < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >, by means of double sole, decorating, improving material and so on, the traditional slippers have all kinds of "upgraded version".

"After upgrading the product grades, slippers are no longer an ordinary household product, but become a fashionable item, and the price is 10 times the original price."

Chen Yi, the head of the company.

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< p > Fuzhou Kangda < a target= "_blank" href= "//www.sjfzxm.com/" > shoes and hats < /a > Co., Ltd., we strive to improve the technical content of products and enhance the added value.

The company has set up an enterprise laboratory and development center, and has independently researched and developed the new technology of EVA beach slippers, which is based on rubber bottoms. It has improved the skid resistance of products and enriched the style of products. The profit of single products increased by 15% over the same period last year.

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< p > there are still many enterprises to adjust the shape of the product structure, reduce the number of needles and other large quantities of vamp design in the product design process, and make the upper one shape, simple and generous, and reduce the cost of labor.

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< p > in addition, in response to the "cold winter" of foreign trade, the Fuzhou plastic slippers industry has another third move: "going out".

Xiangsheng footwear uses technology and equipment advantages to set up joint ventures in Tajikistan; Fuzhou Minyi Shoes Co., Ltd. invested and set up factories in Ethiopia.

Enterprises not only reduce labor costs and pport costs, but also improve the level of pnational operation and management.

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< p > < strong > create "advanced strength" < /strong > /p >

< p > < strong > enterprises are trying hard to help the government.

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Since last year, < a href= "//www.sjfzxm.com > > Fuzhou slippers industry < /a >, with the help of government departments, we have analyzed the current international economic situation and market changes, and concluded that the middle products are the most affected by the economic environment." P "

As a result, many enterprises establish "two ends" product positioning, on the one hand, develop high-end products, on the other hand, do not give up the low-end hypermarkets, so as to minimize the impact of economic downturn on product sales.

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< p > to help export slippers successfully pass the strict technical barriers such as the United States and the European Union, Fuzhou inspection and Quarantine Bureau has innovating the export footwear risk supervision mechanism since last year, strengthening the control of high-risk key quality points of export footwear products, strengthening the corresponding physical and mechanical properties, safety performance and toxic and harmful substances inspection for the products exported to different countries.

At the same time, the recall situation in Europe and the United States and Fuzhou enterprises failed to detect the situation timely feedback to enterprises, and promote enterprise technology upgrading.

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< p > aiming at the problem of time difference in the attention of foreign trade enterprises, the entry and exit departments of Fuzhou also reduce the rate of picking up the export products and speed up the release.

In the past year, Fuzhou's a href= "//www.sjfzxm.com" > footwear product < /a > has 95% of the export inspection and approval, from the end of the enterprise electronic declaration to the final electronic customs clearance to generate 15 minutes to release.

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< p > earlier economists pointed out that in the new type of international trade competition, the comparative advantage of capital, land and labor is only "primary advantage". If not, the government should focus on the building of "advanced advantage" in trade.

"Advanced advantage" refers to the infrastructure, investment environment, technological strength and enterprise innovation spirit of a country's industry.

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< p > nowadays, with the joint efforts of enterprises and governments, the "advanced advantage" of Fuzhou's slippers trade is taking shape.

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