London Sports Apparel Stocks Benefited From Anta Olympic Games

On August 6th, the Olympic Games in London were over half. When athletes from all over the world fought for honor, a crowd of sports.

Shares rose all the way today. As of today's 14 points, Anta (2020-HK) soared 15.9% high to see 4.8 yuan, XTEP (1368-HK) rose 5.8% high to see 2.54 yuan, Lining (4.43,0.48,12.15%, real time quotes) (2331-HK) rose 10.6% to see 4.4 yuan, PEAK sports (01968.HK) rose 8% to see 1.21 yuan, 360 degrees (01361.HK) increased 7.4% to see 1.88 yuan.

Anta (2020), as the highest level strategic partner of the Chinese Olympic Committee, provides exclusive Chinese national team award dress, while Lining (2331), 31st degree (1361), PEAK (1968) and so on also take steps, such as Lining's sponsorship of China's 5 dream team, and the signing of Sun Yang before the 31st degree race.

The PEAK fishermen cast a net sponsorship of 7 national teams, with fewer than 11 Adidas sponsors and a Nike sponsor of the US national team.

Although the brokers are not optimistic about the advertising effect brought about by it, they may call it a lottery.

Zhao Xiao, an analyst at China Merchants Securities, expects that the proportion of advertising costs in sports shares will account for 1 to 2 percentage points of the total sales this year. However, Olympic sponsorship has almost no help in performance. "The attention given by mainland media to rono is obviously less than that of Beijing Olympic Games, plus time difference, and consumers feel much less about the Olympic Games."

But today, the market has given a good response to a number of sports stocks.