"Underwear" Becomes "Sexy Underwear". Where Do You Come From?

I saw this article in a magazine recently, "the ten principles of success for the agents of sexy underwear brand". After reading, they always feel so good. Under the search, they finally saw the ten principles of success of the underwear brand agent, written by AI long Tao. The only difference between the two articles is that all the words containing "underwear brand" are replaced by "sexy underwear brand". This article is not only found in magazines, but also searched on the Internet. Dozens of websites have reproduced the fake "sexy underwear brand". The counterfeit product has not been verified from any place. It is estimated that the author of the plagiarism did not expect this article to spread such a scale.

In the underwear industry, plagiarism is more than just an article. Products plagiarism, image plagiarism, marketing mode plagiarism and so on are everywhere. Although the marketing planners are constantly chanting the brand personality, the voice comes. Underwear How feeble the industry has become.

Mr. He Bingxiang, President of the company, pointed out that "the widespread cloning phenomenon in China's underwear industry has led to the establishment and maintenance of underwear brands." From the birth to the growth of a brand, its production mode and the success of its business management are worth learning from and imitating. In the underwear industry, this imitation is not only a reference and imitation, but it has reached the level of plagiarism. Under the influence of this plagiarism wave, not only has damaged the sales volume of famous brands, but also led to the difficulty of leveraging the brand in the launching of new underwear, which has restricted the development of Chinese brands and made the Chinese underwear industry enter the same alley.

Copying plagiarism is irrational and blind. Because of the difference between the north and the south, the consumers' preferences for underwear styles and colors are different, and the market share is constantly broken down in different needs of consumers. Such a comprehensive clone can not only set up its own consumer groups for the manufacturers, identify the distinct brand image of the enterprises, make it difficult for their enterprises to locate in the market, but instead make themselves the dispensable producers in the underwear industry.

stay Thermal Underwear Industry, several products + a star + a concept + an investment promotion mode has been replicated by numerous manufacturers, and the result of replication has been exposed in the winter of 05 years. The consequences of marketing replication can only make everyone enter the vortex of price vicious competition.

Brand is a brand with its distinct advantages. It has become an irreplaceable product in the minds of consumers. When an enterprise's product is substitutable, how long can such an enterprise survive? How much is the vitality of such an enterprise to its agents and the lasting profits it brings? On the other hand, the products of plagiarized underwear can not be compared with the well-known products because of the local changes, the change of surface accessories and the level of production skills. Their products can only linger in the middle and lower reaches of the line. Similar to such small factories, there are too many, but the market is merciless. The low cost is often the advantage of these small manufacturers, and it will also become a fatal blow one day.

Ttiumph, love and so on. brand The reason why they can dominate the Chinese market is that they continuously improve their quality and product culture for their products, take into account the needs of all aspects of consumers, constantly improve and innovate, and maintain the vitality of the brand so that they can maintain a leading share in today's fierce competition in China's underwear market.

Just imagine, if the plagiarism "sexy underwear brand agents ten principles of success" really apply to the regional management of sexy underwear, what will be the consequences?